When asked what is the lifeblood of the casino world, there is no denying that it is the players that keep the industry moving forward. Back when casinos and land-based gambling originated, companies were limited in what they could do to help retain player interest. That all changed in the 1980s as land-based casino comps became more and more common place. Within Las Vegas the competition between casinos is notoriously ruthless and given the lack of serious high roller players, casinos would fight tooth and nail to make sure they played and their casino.

The origination of the casino comp was initially low level, players who stuck around at a casino would be provided with free food and drink in order to make sure they kept playing. But as the level of money involved increased, so did the casino comps. Free hotel rooms and event tickets were the next step, but that eventually became just the tip of the iceberg. Limo service, shopping trips, and even private jet hire were all thrown around, but it isn’t just that. The craziest story I heard was that one of the casinos based in Gibraltar, a notorious haven for millionaires, were running a competition to win a one of a kind Bentley convertible. A wealthy Arab businessman was in the mix to win it, but eventually he would miss out on the top prize. Following this he asked the casino if he could buy the car outright “for his son”, so in order to keep the player happy, the casino called Bentley and paid outright for a second model to be made and gave the car to the player without charge.

In its early days the casino comp was an incentive, but as it grew it became pure bribery and in many ways a little out-dated. In the 2000s the online casino industry gained traction and with it came a new bonus for players to utilise. The online casino bonus came around and changed the industry to an extent. Used as an introductory tool, the idea is that a player deposits it a set small amount of money and receives a bonus amount of free funds as a reward. While in the early days the online casino was basic in form and the amount received was nominal at best, much like the casino comp the online casino bonus would evolve.

By the later part of the 2000s and the online casino industry had boomed, as there were hundreds (possibly even thousands) in existence around the world. With these online casinos competing for every player, the amount being offered in free bonuses grew. Free spins also became commonplace, which worked wonders to draw in those who loved the slots. As the numbers on show grew, by 2015 you can quite easily grab yourself a bonus that keeps on giving. These days you don’t just get plenty of free cash and free spins up front, but many casinos run a setup that sees you get more free funds should keep making regular deposits. Some casinos also offers some really good VIP programs for highrollers that play a lot – You can find some of these programs at vipcasino.nu.

Looking back, it is clear that the casino bonus has been on quite the journey. From the old school bribes of the Las Vegas casino circuit to the modern day offerings of the online casino world, the bonus has grown and evolved alongside the industry itself. These days players living in exciting times, with free cash readily on offer, but given the current direction of the field the bonuses on show are only set to get bigger and better. They’re easy to find too, with many casino guides online focusing in on finding good offers. For example, freespins.uk.com helps finding free spins no deposit required at UK casinos. Free spins are one of the most popular forms of bonuses around today, and by using the above mentioned website, you can enjoy a free chance at winning big!